Growing a Better World with Vitasoy & Mulloon

Vitasoy’s CEO David Tyack and Mulloons’ CEO Carolyn Hall with Karen Ledbury from The Morning Show.

During October 2023, Mulloon's CEO Carolyn Hall and Vitasoy Australia’s CEO David Tyack spoke on-screen with Karen Ledbury from The Morning Show (CH7) about our evolving partnership.

Vitasoy Australia is one of our key collaborators in communicating messages of hope and inspiration to a broader audience and is our first-ever corporate sponsor. 

While Vitasoy is a household name, not many people know about their commitment to sustainability, which forms the bedrock of their work.

As part of their ‘Grow a Better World’ campaign, Vitasoy have pledged $1.25m over five years to help us rehydrate catchments around Australia.

“The Mulloon Institute's work resonates with our values and gives us an opportunity to actively contribute to landscape restoration and environmental conservation,” says David Tyack, Vitasoy CEO.

With over half of Australian land under agriculture, farmers are a vital part of the climate change response.

By working with farmers and First Nations people to catch water and restore land, we can help heal Country and make Australia more resilient to bushfire, drought and flood. It’s all about hope and taking action!

“More green grass for longer'“ - Huge thanks go to MRI landholder Gerry Carroll (centre) for joining us on this on-screen adventure to reach a broader Australian TV audience.

L-R: Bella Ericson (Vitasoy, Brand Manager) David Tyack (Vitasoy, CEO), Carolyn Hall (TMI’s CEO), Cara Harrington (Vitasoy, Marketing Manager) and Peter Hazell (TMI’s Principal Landscape Planner).

Kelly Thorburn